

PREMIUM QUALITY FROM THE HEART OF NATURE. TASTE AND FRESHNESS OF CAREFULLY SELECTED FRUIT FOR BOTH DOMESTIC AND INTERNATIONAL MARKETS.


About us
Jeka Fruit is a family-owned company with more than 20 years of experience in fruit purchasing, processing, and trading. Founded by Goran Ranđelović, the company was built on the principles of quality, reliable partnerships, and long-term relationships, establishing a strong and recognizable presence in the fruit industry.
Over the years, we have developed a trusted network of growers and business partners throughout the region, with a particular focus on the procurement and distribution of industrial fruit, as well as the production of dried fruit products.
Our facilities include a cold storage warehouse in Aleksinac and a drying facility in Beloljin, where fruit is processed and prepared for both domestic and international markets. As part of our continued growth, we are investing in the expansion of our capacities. A new cold storage facility is currently under construction in Beloljin, designed for fruit procurement, freezing, and storage.
Through continuous investment in production, infrastructure, and partnerships, our mission is to bring high-quality local fruit to the market while ensuring reliability, excellence, and long-term cooperation with our partners and customers.

Our products
Fresh Fruit






Dried Fruit

Frozen Fruit





Process

1.
Fruit procurement

2.
Storage and freezing of fruit

3.
Fruit drying
(exclusively plums)

4.
Fruit sales

5.
Fruit export
The future we are building
Jeka Fruit is a family-owned company that believes in long-term values, quality, and responsibility. With every harvested fruit, every delivery, and every new partnership, we are building a future founded on trust, hard work, and dedication.
Our greatest motivation is the generations to come. That is why we invest in quality, growth, and stability today, so that we can leave behind something valuable and lasting for tomorrow.

Toplica – a paradise for plum and sour cherry production
Toplica district
Serbia, thanks to its favorable climate, fertile soil, and excellent geographic location, produces high-quality sour cherries recognized in both domestic and international markets. A long tradition of cultivation and carefully selected fruit contribute to their rich flavor, intense color, and exceptional quality.
Sour cherries are among Serbia’s most important export products and are widely used in the food industry, confectionery production, as well as in the manufacturing of juices and fruit-based products.
Plums from the Toplica District are renowned for their quality, rich flavor, and long-standing cultivation tradition. Thanks to favorable climatic conditions, a large number of sunny days, and fertile soil, this region provides ideal conditions for producing premium-quality fruit.
The Toplica region is well known for the production of fresh plums, dried plums, and various fruit products. The extensive experience of local growers helps preserve high quality standards and the authentic taste for which the region is known. A modern approach to production and processing enables continuous quality improvement while maintaining the traditional values that have made this area widely recognized.




Oblačinska sour cherry
The favorable climate and excellent geographic location of the country contribute to the exceptional quality of sour cherries, making them one of Serbia’s most important export products. The most widely grown variety is the Oblačinska sour cherry, which is known for its easy pit removal.
Plum
The most common plum varieties grown in Serbia are Stanley, Čačanska Lepotica, and Čačanska Rodna. Deep-frozen plums are processed into halves and are free from mold, signs of fermentation, deformed fruit, and damage caused by sunlight or insects.
Our clients






